Performance Max campaigns and Google Shopping Ads (Standard Shopping) can significantly benefit retailers in promoting online products and local inventory. They helped in driving traffic
Cost-Per-Click (CPC) is basically how much you have to pay every time someone clicks on your ad. Now, with more and more businesses turning to
Performance Max has become a widely utilized campaign type in our strategy, but it has its limitations. To address this, Google has consistently refined and
Did you know that YouTube has become one of the most trusted and engaging social media platforms for consumers? You might have watched football highlights
In recent news, Twitter has teamed up with Google for advertising purposes. Twitter hasn’t been a big focus for advertisers, accounting for just 1.3% of
Introduction Does Google really know what’s best for your ad account? It is undeniable that efficiency is crucial for success in the ever-evolving world of
As we approach the second half of the year, we are getting closer to the holiday season, a crucial period for businesses aiming to enhance
Now you can upgrade your Dynamic Search Ads (DSA) and Google Display Ads (GDN) directly to Performance Max (PMax)! This upgrade was launched and made
Have you ever wondered why your Google Analytics 4 (GA4) conversions are lower compared to Universal Analytics (UA) after the shift in July 2023? As
Introduction Google Ads for Sales & Revenue Google Ads is increasingly significant and widely practiced in today’s e-commerce strategy to increase sales and revenue.
If you are a Google Ads user, you may already know that Similar Audiences will no longer be available and will be completely removed on
Google has announced the launch of new Video campaign types (Video View and Demand Gen) to cater to specific needs and objectives. Let’s take a
In Google Marketing Live 2023 lately, the event has announced new features to improve campaigns, aiming to provide a more effective ad experience to consumers
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