If you’re reading this, you’re likely interested in new ad methods or considering YouTube ads as a potential opportunity. With social media ad returns decreasing
Google Ads Bidding Strategy Since 2018, Google has been pushing us to use Smart Bidding. They’ve talked about it a lot publicly, and our Google
Best SEM Courses in 2024 If you’re keen to dive deeper into SEM, beyond reading our Kickads blog, there are many online resources and courses,
One of the main goals of Google Analytics is to identify the most effective channels, advertising campaigns, and content for attracting new customers or traffic.
Before diving in, I recommend reading my article on GA4 Guide first. With a solid understanding of GA4, you’ll find this article much more helpful.
Performance Max campaigns and Google Shopping Ads (Standard Shopping) can significantly benefit retailers in promoting online products and local inventory. They helped in driving traffic
Cost-Per-Click (CPC) is basically how much you have to pay every time someone clicks on your ad. Now, with more and more businesses turning to
Performance Max has become a widely utilized campaign type in our strategy, but it has its limitations. To address this, Google has consistently refined and
Did you know that YouTube has become one of the most trusted and engaging social media platforms for consumers? You might have watched football highlights
Introduction to GA4 What is GA4? GA4 stands for the fourth generation of Google Analytics, which is the most widely used web traffic/website analytics tool
If you’re using Google Ads, you might have seen the term “Quality Score.” (If you’re new to Google Ads, you might want to read my
In recent news, Twitter has teamed up with Google for advertising purposes. Twitter hasn’t been a big focus for advertisers, accounting for just 1.3% of
In this chapter, I will share knowledge accumulated from past multinational startup experiences, insights from managing my current company, and feedback from three years of
If you are a fresh graduate who is currently job hunting or maybe even on your way to a Digital Marketing job interview; or you
SEM VS SEO If you’re even a bit familiar with digital marketing, you’ve likely come across SEM (Search Engine Marketing) and SEO (Search Engine Optimization).
In the SEM courses I teach, I often emphasize: “Having a captivating headline can greatly enhance your click-through rate, directly influencing the Quality Score. This
Introduction Does Google really know what’s best for your ad account? It is undeniable that efficiency is crucial for success in the ever-evolving world of
As we approach the second half of the year, we are getting closer to the holiday season, a crucial period for businesses aiming to enhance
Now you can upgrade your Dynamic Search Ads (DSA) and Google Display Ads (GDN) directly to Performance Max (PMax)! This upgrade was launched and made
Have you ever wondered why your Google Analytics 4 (GA4) conversions are lower compared to Universal Analytics (UA) after the shift in July 2023? As
Introduction Google Ads for Sales & Revenue Google Ads is increasingly significant and widely practiced in today’s e-commerce strategy to increase sales and revenue.
If you are a Google Ads user, you may already know that Similar Audiences will no longer be available and will be completely removed on
Google has announced the launch of new Video campaign types (Video View and Demand Gen) to cater to specific needs and objectives. Let’s take a
In Google Marketing Live 2023 lately, the event has announced new features to improve campaigns, aiming to provide a more effective ad experience to consumers
Google has been always keeping users updated on their improvements and new features to make sure that advertisers can always have a better user experience
Google Ads is constantly evolving to provide advertisers with better tools and features to reach their target audience and drive more conversions. In March 2023,
I. Introduction: The Power of Performance Max Campaigns A. Unleashing the Potential of Google Ads Google Ads provides advertisers with a powerful platform to reach
In today’s digital world, AI and machine learning are buzzwords that seem to be on everyone’s lips. One of the most popular and well-known AI
Google will be rolling out 4 new features for Performance Max campaign that gives advertisers a better control and clearer picture to understand how Performance
In January, Google Ads announced upgraded settings for account keywords. These upgrades include new features for adding negative keywords and upgrading the setting of removing
As you may know, starting from July 1, 2023, the standard Universal Analytics properties will be retired. If you are still relying on Universal Analytics,
For the google ads updates in the last month, Google announced that “similar audiences” will be phased out in 2023, and the existing similar audiences
Understanding SEM As we step into the year 2023, where AI and Machine Learning dominate the world, it’s no surprise that Google Ads has undergone
In Google’s annual Marketing Live event held in May, Google Ads announced several feature updates about its newest campaign type, Performance Max Campaigns. In addition,
For Google Ads updates in February, mostly related to the experiments on search ads including the bullet point format of the ad description and the
Google Ads Trend in 2022 – Setting Up Profitable Google Ads Campaigns It is a wrap for the year. Google Ads obviously was changing so
ClickCease Honest Review: Click Fraud Protection for BUDGET SAVING Are you using SEM/PPC advertising? Have you ever worried that your ad will be maliciously clicked
Mailchimp vs ActiveCampaign vs GetResponse: Which one is Better? Mailchimp, GetResponse & ActiveCampaign are the three most common Email marketing service providers in town. These are
Google is always looking for different room for improvement aimed to provide an effective and easier-to-use advertising platform to help users analyze and optimize the
In October, Google announced the AdSense auction model will be changed in order to align with other platforms and also the continuous scrolling feature has
Attribution Models for Digital Marketer: An Essential Guide The distribution of resources within a society is a complex topic to cover as there is no
In the previous article, we have talked about the Google ads update on keyword matching type. In September, Google updated and shared the rules on
TikTok Killer?! Get started with YouTube Shorts Many of us may think of the “TikTok” when talking about short videos. In view of this, YouTube
In the first half of the year, Google announced several updates to advertising campaigns. Now, the update for bidding strategy and keyword matching is finally
Several Google ads updates have been released last month, including the cryptocurrency advertising policies, push back the plan on eliminating third-party cookies in Chrome, and
Webinar has become one of the most trending terms in the year of 2020. I am betting you had at least attended 1 webinar with
Who doesn’t want free traffic? Do you want the customers to get all the detailed information, address and telephone number instantly in just one click
I always emphasize the importance of conversion and CPA (cost per conversion), but in fact, many SMEs overlooked it. They didn’t even set up Google
Google Analytics – You might haven’t heard about this tool or might be wondering what this tool is and how to use it. Then this
The Ultimate Guide for Remarketing Lists for Search Ads (RLSA) Google Definition of RLSA According to Google definition, Remarketing lists for search ads (RLSA)
The Complete Guide to Google Shopping Ads In recent years, with the popularity of online shopping, more and more online stores have been established.
If you have landed here, then the reason is Google Tag Manager. Wondering what this is? Why should you give it a damn? Then this
In the previous article, we discussed the different formats of GDN advertising. To increase exposure, it is inevitable to prepare multiple advertisements of different sizes.
Gmail Ads, previously known as Google Sponsored Promotion, has been one of the most effective channels for Advertisers. Though it can’t bring you huge
In addition to the Google Search ads that we are all aware of, Google Display Ads (or more often referred as GDN ads) and Video
When it comes to deciding the file format for your display ads, a lot of questions might come to your mind such as: 1.What Format
What is Naver? Naver is South Korea’s largest web search engine, as well as a global ICT brand that provides services including LINE messenger, currently
小編第一次寫Remarketing的教學是2016年了。十年人事幾翻新，更可況係科技，所以我決定在2019年更新一下內容，希望可以更能幫到大家。相信大家曾經試過在booking.com訂酒店，或者在nike.com買球鞋之後，如果你在當刻沒有完成交易，之後你會在不同的網頁例如新聞和論壇等不斷被它們的廣告追踪，究竟是發生什麼事呢？這一切都是拜Remarketing再行銷所賜。在Google Display Network之中有超過數百萬個網站和APP，包括各大小新聞網站和論壇，廣告商可以透過不同的定位方法 (Targeting Method) 把圖片廣告投放給所Target的受眾，而Remarketing其實是其中一個定位方法。在眾多定方法中，我認為Remarketing是最能夠帶到給conversion的方法，以下會介紹一下remarketing。
One of the most frequently asked questions in my SEM Class is “Why do my competitors’ ads look much more visible and detailed than mine?
For all of you whom are reading this article now, you are most likely one of the following: Probably you are new to SEM/PPC Advertising,
Regardless of the size or capacity of your firm, either it’s a gigantic firm or a SME entity, there are some vital advertisements which must
Facebook令Organic Reach大跌，令不少的Agency或從事Marketing的朋友非常頭癢。在這個資訊十分爆炸的時代中，相信最近大家必定會觀察到，各大小的Facebook Page為了增加更多的engagement都爭相使用comment reply，令Likes、Comments和Share的數目大大增加，有時甚至一分錢的廣告費也省錢掉。Comment Reply有好有壞，有些Post的確是能教育你某些東西，同時間也有一些搞笑類的Post (例如連綿不斷的心理測驗)，例如下圖
Have you guys started using the new Google Ads interface? Truth to be told, the new Google Ads interface had started testing very early previous
Drafts and Campaign experiments let you propose and test changes to your Search and Display Network campaigns. You can use drafts to prepare multiple changes
在我介紹Smartly.io 之前，我先要簡單介紹什麼是Facebook第3方廣告工具。倘若大家曾經/經常在facebook下廣告，都應該對Facbook Ads Manager/ PowerEditor 絕不陌生。但對於large scale advertiser 來說，無論在介面或是功能上，Facebook Ads Manger/Power Editor 還要不夠use-friendly 及功能還是不夠強大。所以不少公司都會付費選用第三方的facebook廣告平台或工具來下廣告。
上一篇的Ad Tracking是什麼有提過 ，Ad Tracking 就是一段Tag，作用是儼如一個Counting Machine，去記錄廣告的曝光及點擊情況，但廣告的展示仍是Publisher 的 Server 負責，所以你需要向Publisher 提交Material。 但Ad Serving 的情況就不一樣，廣告的展示是基本上由 3rd Party 的Ad Server 負責，你不需要向Publisher 提供Material。Publisher其實就像提供廣告位置讓你自己處理(放置你的Ad Server)，但不太干涉你中間要處理的事。
Google一方面讓你在AdWords付費下廣告，另一外面卻能讓你賺到廣告收入。透過和Google合作，讓你的網成為旗下的廣告聯播網，網站的持有人就可以和Google分享廣告收入，本篇文章想分享一下AdSense是如何運作。
先讓大家想像一個情況: 假設你是某一美容品牌的Digital Marketing Manager,這個月會有新產品推出，你希望在大型網站 https://www.cosmopolitan.com.hk/ (下稱Publisher)投放Banner廣告，目標是500,000曝光(Impression)。Publisher 答應了你，並如期投放了廣告。但你在你的Google Analytics 發現，該網站只為你帶來5個Clicks!!!!!!!!!!!!!
來到第二集的Remarketing攻略大全，本篇主要想向大家介紹一下Remarketing list和Remarketing Campaign的建立和使用方法，希望可以鞏固一下大家對Remarketing的概念，讓你建立Remarketing再行銷的廣告更加得心應手。
Gmail Ads 在2015年尾正式對外開放，所有Advertisers可在AdWords平台投放Gmail Sponsored Promotion (GSP)。
Keyword，是Search Campaign的靈魂，可以說是直接影響你的廣告表現。一般人都以為將一大堆不同的組合自以為是地放在一個ad group內就完事，
不論是在Offline/Online Platform，美容/瘦身/化妝品係香港其中最願意投資於宣傳的行業之一。
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