One of the main goals of Google Analytics is to identify the most effective channels, advertising campaigns, and content for attracting new customers or traffic.
Before diving in, I recommend reading my article on GA4 Guide first. With a solid understanding of GA4, you’ll find this article much more helpful.
Introduction to GA4 What is GA4? GA4 stands for the fourth generation of Google Analytics, which is the most widely used web traffic/website analytics tool
Have you ever wondered why your Google Analytics 4 (GA4) conversions are lower compared to Universal Analytics (UA) after the shift in July 2023? As
Introduction Google Ads for Sales & Revenue Google Ads is increasingly significant and widely practiced in today’s e-commerce strategy to increase sales and revenue.
If you are a Google Ads user, you may already know that Similar Audiences will no longer be available and will be completely removed on
Google has announced the launch of new Video campaign types (Video View and Demand Gen) to cater to specific needs and objectives. Let’s take a
In Google Marketing Live 2023 lately, the event has announced new features to improve campaigns, aiming to provide a more effective ad experience to consumers
Google has been always keeping users updated on their improvements and new features to make sure that advertisers can always have a better user experience
Google will be rolling out 4 new features for Performance Max campaign that gives advertisers a better control and clearer picture to understand how Performance
In January, Google Ads announced upgraded settings for account keywords. These upgrades include new features for adding negative keywords and upgrading the setting of removing
As you may know, starting from July 1, 2023, the standard Universal Analytics properties will be retired. If you are still relying on Universal Analytics,
Attribution Models for Digital Marketer: An Essential Guide The distribution of resources within a society is a complex topic to cover as there is no
I always emphasize the importance of conversion and CPA (cost per conversion), but in fact, many SMEs overlooked it. They didn’t even set up Google
Google Analytics – You might haven’t heard about this tool or might be wondering what this tool is and how to use it. Then this
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