Google Ads Bidding Strategy Since 2018, Google has been pushing us to use Smart Bidding. They’ve talked about it a lot publicly, and our Google

Cost-Per-Click (CPC) is basically how much you have to pay every time someone clicks on your ad. Now, with more and more businesses turning to

If you’re using Google Ads, you might have seen the term “Quality Score.” (If you’re new to Google Ads, you might want to read my

In this chapter, I will share knowledge accumulated from past multinational startup experiences, insights from managing my current company, and feedback from three years of

SEM VS SEO If you’re even a bit familiar with digital marketing, you’ve likely come across SEM (Search Engine Marketing) and SEO (Search Engine Optimization).

In the SEM courses I teach, I often emphasize: “Having a captivating headline can greatly enhance your click-through rate, directly influencing the Quality Score. This

For the google ads updates in the last month, Google announced that “similar audiences” will be phased out in 2023, and the existing similar audiences

Understanding SEM As we step into the year 2023, where AI and Machine Learning dominate the world, it’s no surprise that Google Ads has undergone

In Google’s annual Marketing Live event held in May, Google Ads announced several feature updates about its newest campaign type, Performance Max Campaigns. In addition,

For Google Ads updates in February, mostly related to the experiments on search ads including the bullet point format of the ad description and the

Google is always looking for different room for improvement aimed to provide an effective and easier-to-use advertising platform to help users analyze and optimize the

In October, Google announced the AdSense auction model will be changed in order to align with other platforms and also the continuous scrolling feature has

In the previous article, we have talked about the Google ads update on keyword matching type. In September, Google updated and shared the rules on

In the first half of the year, Google announced several updates to advertising campaigns. Now, the update for bidding strategy and keyword matching is finally

Several Google ads updates have been released last month, including the cryptocurrency advertising policies, push back the plan on eliminating third-party cookies in Chrome, and

What is Naver? Naver is South Korea’s largest web search engine, as well as a global ICT brand that provides services including LINE messenger, currently

One of the most frequently asked questions in my SEM Class is “Why do my competitors’ ads look much more visible and detailed than mine?

Have you guys started using the new Google Ads interface? Truth to be told, the new Google Ads interface had started testing very early previous

Drafts and Campaign experiments let you propose and test changes to your Search and Display Network campaigns. You can use drafts to prepare multiple changes

Keyword，是Search Campaign的靈魂，可以說是直接影響你的廣告表現。一般人都以為將一大堆不同的組合自以為是地放在一個ad group內就完事，